Mihaela Popova is Head of Public Relations at The Recursive, an online media platform dedicated to the vibrant innovation and startup community in Southeast Europe. Mihaela has more than 10 years of experience in the area of Corporate Communications, Brand Positioning, Reputation Management and Content & Social Media Marketing. Her portfolio includes brands from the international tech and FMCG market to worldwide NGOs. As a result, she has become an innovation & sustainability enthusiast. She holds a Master in Public Relations and Bachelor degree in Journalism from University of National and World Economy.